CITIZEN ATTESA COMMERCIAL.

Role: Design

Client: CITIZEN

Created: 2022

This commercial is a video created for CITIZEN's Titanium watches.
The Super Titanium technology used in the watch is a proprietary technology used in the private lunar exploration program HAKUTO-R.

"The time is ticking on the arms of those who continue to challenge the future."

In order for the images to live up to this concept, they have an overall sense of gravity and romance.
I tried to create a mature video that was not overly stylized.

The production period was short, only about a month, but it was a very rewarding job.


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